Who's behind this
I was hiding too.
For a long time, I never really felt like I had an identity online. I wasn't speaking with my own voice. I was speaking with a version of someone else's. Whatever the latest advice said, I did it. Hooks, pillars, the lot.
I didn't like what I was making. It didn't feel like me. And eventually, I burnt out.
And I don't mean I needed a couple of good nights' sleep kind of burnt out. I mean I napped in the morning, napped in the afternoon and slept ten hours a night kind of burnt out.
When I came back, I asked myself one question. If there was no outcome, no expectations and no rulebook, what would I make, and how would I make it?
I stopped making what I was consuming and did the real work behind the scenes. What do I believe to be true? What do I stand for, and against? What future am I trying to build? The questions I had been avoiding.
I started creating in a way that shared exactly what I was thinking, my perspective on how I see the world. In my first month back, I reached 1 million people and had people DMing me to ask how they could work with me. Turns out having an idea or a thought, liking it, making it and posting it is the only strategy you need.
That's what I want to help you discover. Building a personal brand isn't about content strategies and tactics. It's learning about yourself, then finding the best way to share it.
I'm not going to give you a copy-and-paste, black-and-white system. I'll help you find your true message and guide you to the best way of sharing it, so the right people find you.
Andy
